At the epicenter of Brazil's biggest festival, Itaú ran a historic campaign that made it the Festival's most-watched sponsor. To our credit, we played a key role in capturing and editing the Real Time content, putting together a video case of the entire festival and an aftermovie for the brand each day. The Itaú stage at the festival was a spectacle in itself. With 17 acts performing there every day of the event, 52% of conversations on social media were about Itaú during the event. Using sensitivity and strategy, our team ensured that the entire experience had its moments of connection with the public represented in creative pieces that performed to consolidate the best campaign by a master sponsor at Rock in Rio.